The problem
Develop a brand that brings a new standard to the mixed martial arts gym experience and welcomes people both new and returning practitioners, a safe place to study and hone their mixed martial
arts skills.
arts skills.
Job roles: Art direction, branding, social media
Client: Pow Srikachorn
Competitive analysis
In collaboration with the client, we worked to establish an aesthetic that was differentiating in the jiu-jitsu community and something that helped strengthen the ideologies The Compound wanted to promote.
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/14e49c5f-9355-4d49-8b68-b232f9657a87_rw_1200.jpg?h=8a4857c9730c3654049386fcfe9f45f1)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/7a576e7c-6e66-4595-a6ac-7f8fb8c25a4f_rw_1200.jpg?h=6d8f6d181bcb1176d5570eef4d12c19b)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/6a7a0224-06e8-4440-a5b7-85ca204a4254_rw_1200.png?h=45d87504b40c8e8077b21d9f82246323)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/07d87e78-a114-4be1-8f97-c1d7a8de72f2_rw_600.jpg?h=cfabe5adff687bbdbc6a6bf988a2cdc0)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/effe6bc4-ad27-4c2c-8db8-dd6b406167d0_rw_600.jpg?h=e501b546f9a83a6cae75981b1c5a3e55)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/349ef18d-daac-49d5-b90f-a8c00b3513e6_rw_1920.jpg?h=fdf47a1275818fd1b9efcf6d4276ace5)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/25b6aa0c-e0b8-4f86-a180-f1df5c645301_rw_1200.png?h=e53264eea93cbe7e970d94a88605b3bc)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/975a5e9f-e1b3-4bf1-8413-d910c5159561_rw_1200.jpg?h=b23284e892c96f67db8b5500b6be4044)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/0529319e-1117-4dab-931f-b5568149bf3b_rw_1200.png?h=e41a6d58ee28279a46f68869093b6ffa)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/57fcc82a-25af-4ed0-adf0-6a941b88eb30_rw_600.jpg?h=bd80318c2c7d49819220f8af1663c3bb)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/ceff400a-3fb3-4490-90a1-f2320ee7796b_rw_1200.jpg?h=5f26dce1438b3dcfcf8231cab82fd174)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/4e730239-6eec-4e30-9a57-25972be6012e_rw_1200.png?h=cdcc0aee8413020f1cc5f7dcd4136e64)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/5107b776-c099-4d92-9ce6-1018b0e1b69d_rw_1200.png?h=4d4df6ecc2f24de3751473cbf4675ab3)
Exploration
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/fad2d35c-815e-4078-b9e2-324ce61e9848_rw_1200.jpg?h=9196a83e9e9e049b9b48e5265b93c5e2)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/ca91be78-6b23-4da4-923b-fae62ef08a0c_rw_1200.jpg?h=5f1ac5cc271655a6fca5968e2f7dff3c)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/582845fe-7daf-4d1d-bef8-aa62a41a5f63_rw_1200.jpg?h=168c63799c9d2a584d766287a4c86016)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/73f58bcb-8b54-4b2a-b910-6136a3adb10c_rw_1200.jpg?h=19a689d8a91ca4b96945fa4ba9a4c444)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/bbc8b48a-988a-4e96-a079-71cbedb979a5_rw_1200.jpg?h=2fd85ca8bb6bc709ae2e4b485aff0ca4)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/c36d1349-dcb5-4e39-8742-6fa781718b17_rw_1920.jpg?h=dd978282892a304926747d1adcbf9e66)
Execution
The client ultimately chose the "Kraken" concept. From that, we built the gym branding out with some additional marketing materials to help the client promote the new gym.
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/11d20046-20cc-4e2d-bb74-8ff53fd96ad9_rw_1920.png?h=ffe03337b82923ed42649c25d65f65f8)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/175c74c8-e4d7-4e24-b200-41735be4efb2_rw_1920.png?h=b9e2340c5ecd95e104859866edf6e624)
![](https://cdn.myportfolio.com/3336c7e4bb9d7d632e3d03907da2e633/2bb04366-6021-45c4-a9dc-00c618429368_rw_1920.png?h=fc2e86fcbbd291aa48a7919d241f102a)
Next steps
With a state-of -the-art facility and a family oriented, "all people are welcome" approach, The Compound is becoming one of Maryland's premiere mixed martial arts gyms offering a low barrier of entry to people who want to get into the world of mixed martial arts. As the brand continues to grow, I would enjoy helping Pow figure out new ways to introduce mixed martial arts to people and helping build a more robust web presence.