Yerkes-Dodson law states that performance increases with physiological or mental arousal, but only up to a point. Long drives can be rough. In fact, the longer you drive the more fatigued you get. With this in mind, how might we use technology to increase mental arousal to keep drivers more alert, more engaged and more awake on long drives?
Job roles: User research, UX design, UI design, Branding, Art direction